According to the National Association of Realtors (NAR), nine out of 10 house hunters initiate their buying experience on the Internet. Twenty-five percent admit that online real estate photography led to the acquisition of their current home. Second only to price, quality real estate photography is the most important part of selling a home. It has never been more important to portray property in a visually aesthetic light that serves to promote its best assets. Capturing the essence of a home is not an easy task, but those who do so correctly may be rewarded with a timely and profitable transaction.